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Evaluating B2B ecommerce model: Marketplace and Direct (part 1)

marketplace

A lot of people who desire to start their own business but feel confused with two B2B e-commerce model: Marketplace and Direct model. It can be understood briefly that Marketplace is where brands sell their products wholesale online right alongside their competitors while Direct Model will involve a brand creating a B2B eCommerce portal dedicated only to their products. If …

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